Ethical story production
in the storytelling boom.
Impact Stories. Ethically produced.
Practical solutions for ethical storytelling.
There’s been a lot of talk about ethical storytelling — but practitioners want to know what to do.
Tell Ethical Stories focuses on solutions for the three story production intervention points:
Program: How storytelling work is structured and supported within your organization.
Policies: Where your organization draws the line on ethical practice, so there is no confusion on which side of the line you are standing.
Process: How policies are operationalized within your organization — so everyone knows what to do.
Build an Ethical Storytelling program for your organization.
Impact story production —
for ethical storytelling.
There’s been a lot of talk about ethical storytelling — but practitioners want to know what to do.
Program: Storytelling needs to be established as an independent program with its own success metrics — not attached to fundraising or press metrics.
Policies: Clear, communicated policies protect ethical practice and your organization’s values.
Process: A process tailored for your organization’s type and work enables efficiency — and scale.
What is impact story production?
“Ethical storytelling” means different things to different people. It could mean:
Was the story produced ethically?
Are the people in the story represented ethically?
Is the story content ethical?
Is the story being used ethically?
Tell Ethical Stories focuses on story production — which begins with the content request and ends with a final product ready for use.
At smaller organizations story production might be the responsibility of of a communications manager, and at larger organizations it could span a communications manager, partner staff member, a film crew, a writer and an editor. More.
How are organizations like yours practicing Ethical Storytelling?
Participate in a survey of practitioners — for practitioners.