No Lip Service provides communications and storytelling services to people and organizations creating change.

When the story economy emerged from digital media and the rapid growth of Web 2.0, Fiona Ramsey was one of the first communicators producing personal stories in an unclear ethical and legal environment. In the years following, communicators made efforts toward ethical storytelling while narrative scholars studied the texts being produced; narrative theory and communication practice have as yet been unable to meet.

The parallel emergence of the discipline of Modeling & Simulation — also in response to ethical concerns — could be the missing link.

By considering stories — or instrumentalized personal stories in organizational communications — as a simulated model, communications practice can supplement narrative study and Journalism & Media ethical practices with the principles and practice of ethical Modeling & Simulation. This multidisciplinary approach can generate principles, standards and practices that more accurately reflect the production, use and impact of storytelling today.

Tell Ethical Stories is an effort to share these ideas for the benefit of social change organizations, the communicators producing stories about their work, and the people who share stories about their life experiences — both beautiful and ugly — so that others might join efforts to impact social issues.

Learn more about No Lip Service.