Ethical storytelling practice
in the storytelling boom.

Transparency into storytelling practice — for ethical impact storytelling.

This website is not about “should we be impact storytelling?

It’s not “are impact stories more effective?

It starts from the assumption that we WILL, because we ARE.

The ethical storytelling conversaiotns has stalled

  • funding was put into telling people how to tell impact stories to further their projects.

  • Also, what practices people were doing.

But there hasn’t been money put into deciding WHAT they should be. Who is the right authority?

Start building an Ethical Storytelling program for your organization.

Participate in a survey about impact storytelling practices.

Ask a question about ethical storytelling.

We seek to answer the question: how do organizations tell stories ethically?

Focused specifically on what the practice should be.