Ethical Standards

Step-By-Step Guide | Ethical Standards | Best Practices

Informed Consent

Informed consent takes place when the participant understands the objective of the story, the plan for its use and distribution, format and context. (A media release is not informed consent.)

Story Approval

Stories are approved for use — by participants — after the final product has been produced, to verify that the product matches what they understood to be consenting to.

Publicity Support Equity

Publicity support is available to staff and non-staff, equally.

Stakes-free Storytelling

Storytelling does not create stakes for the participant; there is no relationship between participating in a story and accessing an organization’s programs.

Trauma-informed Approach

Stories that include traumatic events are collected using a trauma-informed approach.