Best Practices
Step-By-Step Guide | Ethical Standards | Best Practices
Always be storytelling.
Invest in storytelling as an ongoing strategy to develop an ethical practice, rather than only responding to individual requests.
Consent, often.
Confirm consent frequently during the storytelling process by creating opportunities where the participant can change their mind.
Approval. Every time.
Stories are approved for use by the participant each time they are used.
Publicity gets a publicist.
Participants are provided with the support of a publicist to guide them through the publicity process.
Narrative literacy training.
Provide narrative literacy training for participants.
If it’s novel, let it go.
Organizational storytelling is representative and describes expectations — not exceptions.